Bruce Drummond and Nick Hardeman: "social sqncr" exhibition

Bruce Drummond and Nick Hardeman: "social sqncr" exhibition

By Bruce Drummond and Nick Hardeman

Location: CNSI Gallery on the 5th Floor
Beginning June 28, 2010
Gallery Hours: Monday-Friday, 10 am - 4 pm

social sqncr is an interactive audio-visual installation that aims to make people more aware of the act of creating their public identity.

To create their ‘identity’, participants use their bodies to physically interact with a pseudo-musical instrument projected in a physical space to create virtual musical creatures based on their movements. The instrument consists of eight zones that participants interact with which influence the shape, movement, and aural properties of the resulting entity.

Once complete, the system captures an image of the participant to attach to the creature which is then set free into an eco-system inhabited by similar entities. The entities react to one another, much like human beings in a social network. Participants can cause environmental disturbances by physically interacting with the projection.
The physical movements required of participants ensures a high level of investment in the process, causing a heightened awareness of their creation, and thus themselves. Watching their entity interact with other entities is a reflection of their own interaction in their social networks.


Bruce Drummond and Nick Hardeman are both recent graduates from the MFA Design and Technology program at Parsons, in New York. They experiment with new technologies to produce immersive, interactive audio visual experiences.